Katya Evdokimova

In this day and age, when consumerism is still the word dominating our lives, this photographic study is my own personal allegorical interpretation of a future human being.

It is not my way to say that brands and logos are necessarily a negative thing, but the idea of acquiring a certain popular trademark and a level of pride attached to it can be so strong with so many people that it forms part of their existence.

With these photographs, each one depicts one particular logo where it shows that, on a generational level, these people become so engrossed with the whole notion of a particular brand that just as a colour of their eyes they no longer need to acquire one, instead it is passed down on a genetical level from their ancestors meaning that they are born with it implanted under their skin.

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